From Digital Marketing to Digital Business in B2B

Date and location:

We are thrilled to invite you to our clinic 'From Digital Marketing to Digital Business in B2B' by Hans Molenaar.


Marketing departments in B2B organizations are under pressure to embrace digital channels and digital marketing techniques to find connected consumers. Today, customer experience and digital marketing are top priortity in the B2C arena but not yet within B2B. Digital Marketing is a critical step towards digital business. Learn from the latest developments within leading B2B organizations who incorpoarte digital capabilities within their product and service offerings.

About Hans

Hans is founder and director of Beeckestijn Business School. He is active as a chairman of the PIM Marketing Literature Prize and Marketing Thesis Prize. In the past, he had b2b marketing and sales management positions in large corporates (such as AT&T, NCR and Royal Bank of Scotland) and startups (Novis, 404-network, Selligent, E-banking solutions and Hanco).

Hans Molenaar Directeur Beeckestijn Business School

Frequently Asked Questions

What is a clinic?

A clinic is an 1,5 hour webinar in which experts share their knowledge. We believe in sharing knowledge. The information presented is directly appliable to your situation. You will receive practical tips, how-to’s or checklists.

What are the costs?

All our clinics are free to attend.

What time is the clinic?

The time depends per clinic. The time on our website is always in the time zone of Amsterdam & Paris ( UTC +1).

When will I receive the login details for the live stream?

You will receive the login details on the day before the clinic (end of the day). We will also send you an email just before the start to participate in the live stream immediately.

Is the clinic today and have you not received the live stream data? Let us know via our chat and we will send you the login details immediately.

Do you also provide Dutch clinics?

Yes, we have a broad offer in Dutch clinics. Do you speak Dutch and want to know more? View our agenda here.