Experience Madhu Mathoera

"The two courses I took at Beeckestijn have given me a lot of new insights."
Madhu Mathoera
Owner and client strategist at BE(E) Consultancy

“I worked for two years as a senior formula manager at ING, where I was responsible for the customer experience at the branches. A reorganization gave me the opportunity to follow two courses at Beeckestijn! It was brought to my attention by a colleague. My choice for the Customer Experience course (Dutch only) was obvious: I had already gained work experience with customer satisfaction and wanted to explore it further. Digital Marketing seemed like a good addition for my own start-up. ”


“My passion for mapping the customer came early. During my side job at a large department store, I already found it important to think along with the customer. How can I offer the customer something that really suits him or her? "


“I found both courses equally interesting, but the Customer Experience program in particular was very exiting. The group of students turned out to be a lot of fun. Everyone was very eager to learn and go into depth. We had a nice relationship with each other. It was a close-knit club that soon resulted in a WhatsApp group. It was very inspiring to brainstorm with people from different disciplines. I was really triggered to think much more out of the box. ”

Ervaring van Madhu Mathoera van de twee opleidingen die zij heeft gevolgd

Digital Marketing

“Both courses contributed to the start-up of my own company where I help others to increase their visibility both online and offline. The Digital Marketing course taught me which tools and channels I can best use for my company and customers. ”


“Thanks to the Customer Experience training, I started thinking from the customer's point of view even more than before. So not only how you can find the customer, but also how the customer can find you. And I learned the best way to map your customer journey, which I struggled with before. It is very nice that the teachers all have a lot of practical experience. It has given me many insights. ”

Group assignment

“Because I followed the courses one after the other the load-bearing capacity was fine. I followed Customer Experience in the evenings and Digital Marketing during the day. I was able to combine lectures and homework well with my personal life. I did an MBA once and that was much more intensive. In that respect, the final and group assignments at Beeckestijn are really doable!”


Want to read more experiences from our alumni? Discover how Brendan experienced the (Dutch) post-master course Digital Marketing Strategy and Leadership.