Experience Madhu Mathoera
About the course Digital Marketing Strategy & Leadership
“I worked as a senior formula manager at ING for two years, where I was responsible for the customer experience at the offices. A reorganization gave me the opportunity to follow two courses at Beeckestijn! Beeckestijn was recommended to me by a colleaguee. My choice for the Customer Experience course was an obvious one: I had already gained work experience with customer satisfaction and wanted to delve further into this. Digital Marketing seemed like a good addition for my own company that I was starting.”
Customers
“My passion for customer journey mapping came early on. During my part-time job in the stationery department of a large department store, I thought it was important to think along with the customer. How can I offer the customer something that really suits him or her?”
“I found both courses equally interesting, but especially the post-bachelor course Customer Experience Strategy & Organization (formerly Customer Experience & Multichannel Management) was a real party. The group of students turned out to be very nice. Everyone was very eager to learn and go in-depth. We had a nice connection with eachother which quickly resulted in a WhatsApp group. It was very inspiring to interact with people from different fields. I was really triggered to think much more out of the box.”
Digital Marketing
“Both courses have contributed to the start of my own company where I help others to increase their visibility both online and offline. Through the post-bachelors degree in Digital Marketing Strategy & Leadership, I learned which tools and channels I can use best for my company and customers.”
Insights
“Thanks to the Customer Experience course, I started to think from the customer's perspective even more than before. So not only how you can find the customer, but also how the customer can find you. And I learned what the best way is to map your customer journey because I was still struggling with that. It is very nice that the teachers themselves all have a lot of practical experience. It has given me a lot of insights.”
Group assignment
“I followed the courses one after the other and therefore I found the study load to be fine. I followed the Customer Experience course in the evening and Digital Marketing during the day. I was able to combine lectures and homework well with my private life. I once did an MBA and it was much more intensive. In that respect, the final and group assignments at Beeckestijn are really a lot better!”
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