AI in Business – EN
General information
Since the introduction of ChatGPT, the world has become captivated by Artificial Intelligence. Statements such as “companies that successfully leverage AI today will be the winners of tomorrow” and “if you fail to adopt AI now, you will fall behind organizations that do” often trigger strong responses in boardrooms.
Would you like to get started with AI in your organization? And are you looking to deepen your knowledge and understanding of AI, because it is so much more than ChatGPT alone?
With the AI in Business masterclass you will be able to guide your organization through the (im)possibilities of AI and take the first steps towards working more effectively and efficiently with AI.
After the masterclass, you will:
Masterclass format
The masterclass consists of four classroom days and four e‑learning modules. You will learn from top industry experts, with plenty of room for exercises, practical application, and the development of an AI Use Case for your organization.
This training is also available in Dutch ›
Course Days
Day 1: AI Essentials & Use Case
- Trends and developments in AI
- Currently available AI applications
- Strategic considerations for AI implementation
- Practical applications of AI in business environments
- Your use case
Day 2: AI as Your Digital Assistant
- AI tools as your digital assistant
- Advanced prompting
- Custom GPTs
- Smart Agents
Day 3: Agents & Automations
- AI Agents: what they are and how they work
- Workflow optimization using agents
- Requirements for integrating Agents and ‘Agentic’ solutions
- Ethical and practical considerations when deploying Agents
- Change & Culture
- Skills & culture for AI adoption and transformation
- Data literacy and digital skills
- Change management
- Preconditions for building a roadmap
Day 4: Implementation and Use Case
- Hands-on working on your personal Use Case
- Presenting your Use Case
This program is subject to the latest developments in the field of AI.
During this masterclass, you will complete the following e‑learning modules:
- AI‑powered Predictive Insights
- AI Literacy and Compliance
- GenAI for Text: ChatGPT and Prompt Engineering
- AI for Productivity
- AI Business Strategy
- AI and Machine Learning Fundamentals
The total study load is estimated at 29 hours.
Self‑study includes reading literature and completing e‑learning modules.
In the online learning environment, the expectations for each course day are clearly outlined.
This training does not require any preparation in advance.
Upon completion, you will receive a certificate of participation.
“Exactly what you practically need to improve with generative AI.”
Source: Beeckestijn Evaluation, autumn 2024
“Great training and trainer; could use a little more spice & energy. More appealing and inspiring examples, for example.”
Dorine van Basten
Source: Beeckestijn Evaluation, autumn 2024
“Fun and practical training where you can show beautiful and tangible results within a short time.”
Bas van Rooijen
Source: Beeckestijn Evaluation, spring 2024
⭐8
“The possibilities with AI are endless, as long as you use your creativity and imagination.”
Beeckestijn Evaluation
For whom is this training intended
For anyone who sees the potential of AI and wants to help their organization deploy artificial intelligence across various domains to achieve greater efficiency and effectiveness — while considering organizational, cultural, legal, and ethical aspects.
Dates & locations
Investment
| Program | 3.155,- |
| Learning materials | 295,- |
| Total investment | 3.450,- |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
