AI in Communication – EN
General information
As a communications professional, you manage the full process: from audience insights and strategy to campaigns, visuals, and channel-specific content. AI can strengthen every step of that workflow: if you know how to guide it with clear goals, strong prompts, and the right tone of voice.
In this two-day training, you work through your entire communications workflow with AI as your creative partner. Day 1 builds the strategic foundation. You define communications objectives, target audiences, and personas. You also learn how to create effective prompts that match your brand guidelines and tone of voice. Day 2 focuses on production. You develop a campaign, create a content calendar, and work hands-on with AI tools for visuals and content.
The result: more focus, higher quality output, and faster execution—without losing control over your message.
After the training, you will:
This training is also available in Dutch ›
Training setup
The AI in Communication training consists of three days. You will apply your new knowledge throughout the training and complete practical assignments.
Course Days
Day 1 | Communications plan with AI, target audiences, and prompting for text
- Communications objectives and KPIs
- Target audiences and personas
- Practical exercise: create a concise communications plan with AI
- Prompting for communication professionals
- Practical exercise: apply your brand guidelines, plan, and copy
Day 2 | Campaign development & content creation
- Content calendar
- Campaign development
- Practical afternoon: create content with a focus on visuals and ads using AI and a range of AI tools
No preparation is required for this training.
After completing the training, you will receive a certificate of participation.
⭐4,5
“The sessions at Beeckestijn are highly inspiring and provide valuable new insights. I really enjoyed learning from experienced industry professionals!”
For whom is this training intended
This training is for communications professionals who want to make AI a core part of their workflow. You work in communications and want to use AI in a more strategic, consistent way.
You’re not just looking to work faster, you want to work better: sharper campaigns, stronger content, and greater impact, from strategy through execution.
This training is a good fit if you:
- Work as a communications professional
- Are interested in AI and want to apply it to your own communications work
- Want to upgrade your work in two days; with results you can use right away
Dates & locations
Investment
| Programma | 1.495,- |
| Total investment | 1.495,- |
| You can pay in three instalments at no extra cost. You will then pay 498,- per instalment | |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. | |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
FAQ
No prior AI expertise is required. The training starts with the fundamentals and focuses on practical application. You learn how to direct AI clearly, regardless of the tools you already use.
Very practical. You apply your new knowledge throughout both days and work on concrete assignments. You create a communications plan, develop a campaign, and produce content with AI. Everything you work on connects directly to your own practice.
You leave with a complete communications plan, a clear campaign setup, a content calendar, and practical experience with AI tools for text, visuals, and ads. You also know how to use prompts that fit your brand and how to assess AI output against your communications objectives.
Related
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
