Case

Increased knowledge level marketing communication professionals Randstad

23 April, 2020
digital_marketing_incompany_Randstad

Challenge Randstad 

The challenge for Randstad was to increase the level of knowledge of marketing communication professionals online so that they would be able to draw up multichannel and online campaign plans, brief agencies, assess proposals and make adjustments based on the results. 

Objective of in-company training 

The goal was: "To further increase the knowledge level of online marketing so that employees have the knowledge to brief agencies themselves, assess proposals and make adjustments based on results."

Wishes for the programme

  • Enthuse and inspire employees
  • Directly applicable digital marketing knowledge
  • Digital thinking and working had to become more embedded. 

Solution  

The in-company trajectory for Randstad was a blended learning solution of e-learning and classroom sessions at the Randstad location. In addition, the participants were guided by a coach. A Randstad digital expert was also involved in all the classroom sessions.   

Purpose of bringing in experts from Randstad:  

  1. To demonstrate who the experts are to brainstorm with internally   

  1. Applicability and relevance of this knowledge for the organisation  

  1. Showing what is already being done within the organisation, linking various disciplines/knowledge areas to Randstad.  

The solution was a blended learning programme for 16 marketing communication professionals. With a combination of e-learning and classroom sessions at Randstad. In addition, the participants were guided by a coach. A Randstad digital expert was also involved in all the classroom sessions. This gave the participants a impression of the applicability and relevance of the new knowledge within their own position / activities. To successfully complete the programme, the participants wrote a digital marketing action plan.

Results  

The returns of this in-company project for Randstad:

  • Higher productivity due to directly applicable new knowledge and skills.
  • Advice and insights from the teachers (experts from the field).
  • Team building and improved coordination between marketeers.
  • Less dependent on external parties.
  • Increased employee satisfaction and involvement.
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