General information

As a communications professional, you manage the full process: from audience insights and strategy to campaigns, visuals, and channel-specific content. AI can strengthen every step of that workflow: if you know how to guide it with clear goals, strong prompts, and the right tone of voice.

In this two-day training, you work through your entire communications workflow with AI as your creative partner. Day 1 builds the strategic foundation. You define communications objectives, target audiences, and personas. You also learn how to create effective prompts that match your brand guidelines and tone of voice. Day 2 focuses on production. You develop a campaign, create a content calendar, and work hands-on with AI tools for visuals and content.

The result: more focus, higher quality output, and faster execution—without losing control over your message.

After the training, you will:

• Create effective AI prompts tailored to your brand, tone of voice, and target audience
• Work faster on communications plans, briefings, and content calendars
• Develop stronger campaigns and more consistent content
• Assess and refine AI output so it supports your communications objectives
• Leave with a concrete, ready-to-use communications plan

This training is also available in Dutch ›

Training setup

The AI in Communication training consists of three days. You will apply your new knowledge throughout the training and complete practical assignments.

For whom is this training intended

This training is for communications professionals who want to make AI a core part of their workflow. You work in communications and want to use AI in a more strategic, consistent way.

You’re not just looking to work faster, you want to work better: sharper campaigns, stronger content, and greater impact, from strategy through execution.

This training is a good fit if you:

• Work as a communications professional
• Are interested in AI and want to apply it to your own communications work
• Want to upgrade your work in two days; with results you can use right away

Dates & locations

Investment

FAQ

General information

AI is transforming the marketing profession. Customer behaviour is changing. Journeys are evolving, and new AI interfaces are taking over large parts of the customer journey. That has major implications for your campaigns, brand, and KPIs.

In your day-to-day work as a marketer, you increasingly become the director rather than the executor. In this three-day programme, you will be fully up to speed with the latest techniques, tools, and best practices. You will learn new ways to understand customers better and make campaigns more effective. Those who stand still miss these opportunities. The training consists of interactive sessions: highly current, a little theory, and lots of hands-on practice. After completion, you will also be officially AI‑literate.

After the training, you will:

• Understand the fundamental impact of AI on marketing
• Use AI as your personal marketing assistant
• Know what is changing (and what is not) across social, content, and search
• Learn how to adjust the AI levers yourself to maximise campaign performance
• Know how to generate stronger insights, results, and recommendations

Training setup

The AI for Marketing training consists of three days. Throughout the training, you will actively apply your newly acquired knowledge and work on practical assignments.

This training is also available in Dutch ›

For whom is this training intended

For anyone who sees the potential of AI and wants to help their organisation(s) apply artificial intelligence across different areas to increase efficiency and effectiveness while taking organisational, cultural, legal, and ethical considerations into account.

Common job roles

• (Online) Marketer
• Managers
• Product Owners
• Senior Professionals
• Consultants

Als suitable for commercial organisations (both B2C and B2B), non-profits, and (semi-)public organisations.

Dates & locations

Investment

General information

With the rapid integration of AI in marketing, the ability to adapt quickly and take the lead has become essential for digital success. Digital marketing strategy involves developing new business models and distinctive customer journeys, combined with an effective channel mix. AI acts as a major accelerator, creating additional value and helping teams work more efficiently.

This Masterclass provides a complete overview of all digital marketing components and teaches you how to apply AI effectively within them.

After the masterclass, you will:

• Understand the latest opportunities and best practices in AI & digital marketing
• Convert customer insights into effective business models
• Understand the impact of Artificial Intelligence and apply it effectively in strategy, data and customer experience
• Master all elements of a successful digital marketing mix
• Take leadership of the digital marketing strategy

Masterclass setup

The masterclass consists of five days plus several in‑depth e‑learning modules. Throughout the training, you will actively apply your newly acquired knowledge and work on practical assignments.

This training is also available in Dutch ›

For whom is this masterclass intended

Are you an experienced professional or manager working in the digital marketing field? And do you want to quickly get up to speed with the latest digital marketing trends? Then this masterclass is the right fit for you.

How do I know if this masterclass suits me?
This masterclass is suitable if you:

• Have more than four years of experience in digital marketing
• Work at a strategic level
• Want to learn quickly about trends and developments in digital marketing

This programme is offered in three formats: an intensive week schedule, a 3‑weekly schedule and a 3‑month spread. Check the schedule carefully to choose the one that fits you best.

Dates & locations

Investment

General information

Since the introduction of ChatGPT, the world has become captivated by Artificial Intelligence. Statements such as “companies that successfully leverage AI today will be the winners of tomorrow” and “if you fail to adopt AI now, you will fall behind organizations that do” often trigger strong responses in boardrooms.

Would you like to get started with AI in your organization? And are you looking to deepen your knowledge and understanding of AI, because it is so much more than ChatGPT alone?
With the AI in Business masterclass you will be able to guide your organization through the (im)possibilities of AI and take the first steps towards working more effectively and efficiently with AI.

After the masterclass, you will:

• Understand how different forms of Artificial Intelligence work
• Know which opportunities AI can offer your organization
• Simplify your daily work with helpful tools and better prompts
• Be able to describe what is needed for your organization to benefit from AI
• Be able to critically and constructively assess AI opportunities based on their added value for your organization

Masterclass setup

The masterclass consists of four classroom days and four e‑learning modules. You will learn from top industry experts, with plenty of room for exercises, practical application, and the development of an AI Use Case for your organization.

This training is also available in Dutch ›

For whom is this training intended

For anyone who sees the potential of AI and wants to help their organization deploy artificial intelligence across various domains to achieve greater efficiency and effectiveness — while considering organizational, cultural, legal, and ethical aspects.

Dates & locations

Investment

General information

The three-day Vibe Coding Advanced training is designed for professionals who want to use AI not only for prototyping but also for actual deployment. Building on the foundations of vibe coding, you will spend three days developing your own application. Less experimentation, more structure. By the end of the training, your application will be live.

In this program, you will learn how to translate a business idea into a stable, production‑ready app. You will work with platforms such as Replit and learn how to use AI as a build, debug, and thinking partner. The focus is on maintaining control: understanding what is happening, solving errors, and improving with intention. You will learn to think in user scenarios, constraints, and realistic limitations. Between training days, you will continue developing your use case independently. During the training days, there is ample room for troubleshooting, feedback, and refinement.

This training is valuable because it teaches you what is required to responsibly launch a solution. You will gain a better understanding of how applications work, collaborate more effectively with IT, and recognize when Vibe Coding is suitable for your organization. With this knowledge, you will build scalable digital solutions faster, smarter, and with greater confidence.

After completing the training, you will be able to:

• Translate your own use case into a production-ready application
• Understand how vibe coding relates to traditional software development
• Use AI effectively as a build, debug, and thinking partner
• Better substantiate technical briefings, ideas, and proposals for IT and stakeholders
• Identify, analyze, and resolve bugs and logical errors independently
• Prepare your application fully for go-live and actual use

This training is also available in Dutch ›

Training setup

The Vibe Coding Advanced training consists of three days and a two-hour online follow-up session. Throughout the programme, you will actively apply your newly acquired knowledge through hands-on exercises and practical assignments.

This training involves the use of external AI tools. Sharing sensitive information may result in data being stored or used for model training purposes. Therefore, do not use any company-sensitive, personal, or confidential information during the exercises.

Program

Day 1: Build fundamentals & personal use case

• Deeping vibe coding: from prototype to MVP
• Problem‑solving: methods and skills
• Refining your own business case: scope, flows, and constraints
• Explanation and setup of the application structure in Replit (or a similar tool)
• Working with data, logic, and states within the app
• Building your first stable version and preparing for further development
• Connecting external tools such as Gmail, Asana, or HubSpot
• Adding AI agents or a chatbot to the application

Day 2: Debugging & troubleshooting

• Systematically identifying errors: what goes wrong where?
• Debugging with AI: prompts for analysis, fixes, and improvements
• Handling edge cases, error messages, and user behaviour
• Improving UX, performance, and reliability
• Further development based on feedback and homework
• GitHub basics

Day 3: Going live

• Deployment and calling APIs and MCPs
• Accounts and logins
• Connecting a domain and preparing for go-live
• Testing in a production-like environment and looking ahead: what’s next?
• Limitations and risks

Online follow-up session

Updates, feedback, and questions

Preparation

It is helpful to gather some documents or information beforehand that you would like to work with. Check within your organisation which tools and applications you may or may not use.
Consider in advance what you would like to build. Our recommendation: choose a (possibly fictional) personal-use application for the training. This avoids technical limitations and potential upload risks.

Certificate

After the training you will receive a certificate of participation.

Experts

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Wouter van den Bijgaart

Expert in digital transformation and VR lecturer at Beeckestijn Business School

Reviews

No reviews found.

For whom is this training intended

This training is designed for data-driven professionals with several years of work experience in marketing, sales, service, CX or product management. You believe in the power of data and AI, have been working with data for some time and know how to analyse data. You make a difference through your smart applications but also have an eye for ethical dilemmas and risks.

For this training, we expect the skills level of a bachelor’s degree holder. In addition, you have a strong affinity and experience with data, statistics and data-driven work.

Dates & locations

Investment

General information

The one-day Vibe Coding Introduction training is a practical workshop for professionals with no programming experience who want to learn how to rapidly build a working prototype using AI. Minimal theory, maximum hands-on practice. By the end of the day, you will have a simple prototype (or MVP) running on your laptop.

The training demonstrates what is possible with Vibe Coding. You learn how to translate a concrete work problem or idea into a clear visualisation in the form of an app, tool, website, or landing page—following a single logical flow from start to finish.

You work with tools such as Replit and Lovable to create wireframes with intuitive layouts. After that, you start building using AI. You learn how to write effective prompts, how to provide feedback, and how to iterate quickly. The focus is on directing the process—not understanding code. With your prototype, you continue improving usability, removing bugs, and making it demo-ready. Thanks to this training, you will be able to visualise faster, experiment more easily, collaborate more effectively, and present ideas backed by something that truly works.

After this training:

• You will be able to translate and visualize a work problem or idea, thinking systematically and working step‑by‑step toward the best result
• You can visualize your idea or approach: “out of your brain, on to the screen, asap!”
• You will have created your first prototype without any programming experience
• You can build wireframes with logical screens and interactions
• You know how to write effective prompts, provide feedback to AI, and iterate on the output
• You will be able to evaluate and improve your promotype

This training is also available in Dutch ›

Training setup

This training consists of one training day and a two-hour online follow-up session. External AI tools are used during this training. Sharing sensitive information may result in data being stored or used for model training. Therefore, do not use company-sensitive, personal, or confidential information during the exercises.

Program

• Introduction to Vibe Coding for Business: What is it?
• Distinguishing between ChatGPT/Copilot and Vibe Coding
• From idea or work process to prototype
• Creating a Product Requirements Document
• Building with Vibe Coding: prompting and iterating
• Testing, debugging, UX, and preparing for demo

Preparation

Consult your organization to determine what you may or may not connect. It is helpful to gather some documents or information beforehand to work with. Check which tools, applications, and data your organization allows you to use. Think about what you would like to build.

Our advice: choose a (possibly fictional) personal use case for this training. This avoids technical restrictions and potential upload risks

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Wouter van den Bijgaart

Expert in digital transformation and VR lecturer at Beeckestijn Business School

Reviews

No reviews found.

For whom is this training intended

This training is intended for professionals who want to take the next step forward launching solutions. You work in a business or innovation rol and want more control over digital solutions without becoming a developer. You might be a product owner, consultant, innovation manager, marketer, or project manager. You frequently collaborate with IT and want a better understanding of what is feasible, scalable, and responsible. No technical background is required.

Dates & locations

Investment

General information

Do you want to leverage AI to optimize processes and automate tasks? In this two-day AI Agents & Automations training, you will learn how to develop and implement AI agents and automations.

You will work hands-on with tools and frameworks to create intelligent workflows. This training is ideal for professionals already familiar with GenAI who are ready to take the next step toward working more efficiently with AI. By the end of the training, you will have built your first agent or automation and understand the impact these solutions can have on organizations.

After the training

You will:

• Understand how AI agents and automations work
• Be able to build AI-driven workflows using no-code tools
• Be capable of developing and deploying simple AI chatbots and virtual assistants
• Know how to integrate agents into existing business processes
• Increase efficiency through AI-driven automation

Training setup

The AI Agents & Automations training spans two days. Throughout the training, you will actively apply your newly acquired knowledge and work on practical assignments.

Tools used during the training include: ChatGPT and Make.com (or comparable platforms).

For whom is this training intended

This training is designed for professionals who already understand the basics of GenAI and want to take the next step. You aim to structurally optimize processes and tasks within the business to increase efficiency.

Dates & locations

Investment

General information

It’s fascinating how quickly (generative) AI is developing. With the help of AI tools, a lot of repetitive work and content creation is already being done. If you start using these tools, the importance of the right ‘prompting’ increases. What instructions do you give and how do you optimize the output? How does the underlying technology work and how do you get the best results from the tools?

Generative AI can therefore be enormously helpful in your daily work: from simple workflows to content creation and data analysis. But the output is as good as your input!

In this 1-day basics training, we’ll take you on a quick tour of the most common AI tools. You’ll learn how to write smart prompts, anchor your (house) style, and build simple GPTs. You’ll actively work on assignments that immediately give you valuable content.

After this training, you

• You know the latest developments in (generative) AI
• Know the possibilities of the most common AI tools
• Can use smart prompts to generate content
• Make your work more efficient with simple custom GPTs
• Know the prerequisites for responsible AI use

This training is also available in Dutch ›

Training setup

The AI Prompting & Tools training consists of one day. You will apply your new knowledge throughout the training and complete practical assignments.

Program

The program contains the following subjects:

• Introduction to Generative AI
• A tour of the available tools
• Writing smart prompts
• Building your own GPT
• Making AI work for you
• Ethics and risks, and how to manage them

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Charida Dorder

Founder of AI in Marketing

Reviews

• 5.0

  The overal interaction was good. The way Cathay introduced Beeckestijn by taking the extra step of sms because my Philips email address was not available anymore. Astro training center at Utrecht was good, easily accesible and facilities was good over there.

  Sujith Sudhakaran – 3 February 2026 – Source: Beeckestijn Evaluatie

For whom is this training intended

This basic training course is for anyone who wants to work smarter every day with the help of (generative) AI. It helps if you already have access to one or more tools.

Dates & locations

Investment

General information

It’s a challenge to bring data and information together and communicate this info so that it can make an impact. The training Data Visualisation will discuss all the important guidelines for creating reports, presentations and dashboards.

The guidelines and principles are independent of any tools or documents and can be applied throughout your career. You can directly apply your newly gained knowledge to your own work. 

After this training

• You know how to optimize a data visualisation
• You are able to avoid visual distractions
• You can direct the attention of your audience
• Organising the visual elements in your document
• You use colour functionally

This training is also available in Dutch ›

Training setup

The Data Visualization training consists of one day. You will apply your new knowledge throughout the training and complete practical assignments.

Program

The program consists of the following parts:

• The importance of System 1 information processing
• The KISS-principle
• How to work with a visual hierarchy
• Guidelines for layout and effective use of colour
• Which visualisation suits which type of data
• How to visualise a lot of data points simultaneously
• Vertical and horizontal logic

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Expert

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Robert van Ossenbruggen

Partner at The Commercial Works

Reviews

No reviews found.

For whom is this training intended

The training is suited for anyone who makes reports, presentations and  dashboards. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment

Use AI to predict customer behaviour and make better decisions

Artificial Intelligence, robots and robotics: it’s not coming, it’s already here! Are they taking over your job or are they tools for you to stay successful? In two days (+ e-learning) you will learn how to make AI work for you. After the training, you are able to make better predictions about customer behaviour. You will also make faster and more accurate analyses from large amounts of data.

In any case, ‘data’ is the key word when using AI successfully. That is why this advanced training goes deeper into the correct use of data. You will learn to apply advanced techniques such as machine learning, deep learning and Natural Language Processing and how to use them to analyse complex data sets, predict customer behaviour and develop personalisation campaigns.

After this AI training, you will be able to gain valuable insights from data better and convert them into concrete actions.

After this training, you

• Know how to use clustering, classification and regression to make predictions
• Are able to find the AI opportunities in your organisation
• Know what robots, robotics and Artificial Intelligence can do
• Use your generative AI with prompt engineering for all kinds of content
• Know the ethical dilemmas and risks that arise with the introduction of AI

This training is also available in Dutch ›

Training setup

The Advanced AI in Business Analytics training consists of 4-6 hours of e-learning and 2 classroom days. The programme starts with an online introductory session to the e-learning module (1 hour).

For whom is this training intended

This training is designed for data-driven professionals with several years of work experience in marketing, sales, service, CX or product management. You believe in the power of data and AI, have been working with data for some time and know how to analyse data. You make a difference through your smart applications but also have an eye for ethical dilemmas and risks.

For this training, we expect the skills level of a bachelor’s degree holder. In addition, you have a strong affinity and experience with data, statistics and data-driven work.

Dates & locations

Investment