AI for Marketing – EN
Els v.d. Meer
Course advisor
General information
AI is transforming the marketing profession. Customer behaviour is changing. Journeys are evolving, and new AI interfaces are taking over large parts of the customer journey. That has major implications for your campaigns, brand, and KPIs.
In your day-to-day work as a marketer, you increasingly become the director rather than the executor. In this three-day programme, you will be fully up to speed with the latest techniques, tools, and best practices. You will learn new ways to understand customers better and make campaigns more effective. Those who stand still miss these opportunities. The training consists of interactive sessions: highly current, a little theory, and lots of hands-on practice. After completion, you will also be officially AI‑literate.
After the training, you will:
Training setup
The AI for Marketing training consists of three days. Throughout the training, you will actively apply your newly acquired knowledge and work on practical assignments.
This training is also available in Dutch ›
Course Days
Day 1: AI Fundamentals, Trends & Working Smarter
You begin with inspiration on the latest developments and opportunities AI offers you as a marketer. We then move straight into practical tips that help you work faster and smarter.
- Core AI principles in marketing
- The latest developments in digital marketing
- How AI influences marketing strategy
- As a digital assistant for professional tasks
Day 2: Morning | AI as Your Digital Assistant
In this session, we bring you up to speed on the latest trends and developments in social media and content marketing. You will then explore what this means for collaborating with, and managing, agencies and content creators.
- AI tools as your digital assistant
- Advanced prompting
- Custom GPTs
- Smart Agents
Day 2: Afternoon | Search (SEO and Conversational Search)
In this session, you will get an update on the latest developments in Search, covering not only traditional SEO, but also conversational search.
- SEO trends and AI intergration
- Generative Engine Optimization (GEO)
- AI-driven search algorithms and their impact
- Automated keyword optimization with AI
- Strategy development for AI-optimized search results
Day 3 | Marketing Analytics & AI‑Enabled Campaigns
In the final session, we discuss the latest capabilities in analytics and AI-powered campaigns. You will get an update on current trends in data and analytics, with special attention to KPIs, data, and funnels.
- Trends in data analysis and AI for marketing
- KPI and funnel analysis with AI support
- Machine-learning-driven A/B testing
- Designing AI-driven marketing campaigns
- Building a complete campaign
We assume you have access to (paid) AI tools. Not sure which tools are best suited to your needs? Please contact our Training Advisory team.
After completing the training, you will receive a certificate of participation.
★★★★⯪ 4,5
“The sessions at Beeckestijn are highly inspiring and provide valuable new insights. I really enjoyed learning from experienced industry professionals!”
For whom is this training intended
For anyone who sees the potential of AI and wants to help their organisation(s) apply artificial intelligence across different areas to increase efficiency and effectiveness while taking organisational, cultural, legal, and ethical considerations into account.
Common job roles
- (Online) Marketer
- Managers
- Product Owners
- Senior Professionals
- Consultants
Als suitable for commercial organisations (both B2C and B2B), non-profits, and (semi-)public organisations.
Dates & locations
Investment
| Programma | 2.250,- |
| Total investment | 2.250,- |
| You can pay in three instalments at no extra cost. You will then pay 750,- per instalment | |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. | |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
