Campaign Management – EN

General information

How to set up a campaign that puts you in total control? Start with a strategy using the available data and means to achieve your goals. Then translate this strategy (in collaboration with internal and external partners) into campaigns. Finally, measuring, evaluating, and optimising are all essential for the campaign’s success.

During this practical Campaign Management training, you go through your campaign by following three steps. At the end of the course, you’ll have an optimised campaign and be able to set up an effective briefing for an agency. 

In 3 days you learn

• Setting up a campaign from a strategic framework and not launch it as a standalone campaign
• To effectively brief an agency about a campaign
• To be smart about using channels and tools, taking privacy and technological developments into account
• To measure and show results and evaluate whether a campaign is successful or not

This training is also available in Dutch ›

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Program

Day 1: Plan | Plan your campaign from a strategic framework

• Goals
• Target groups
• Strategy
• Content strategy
• Channels
• Conversion strategy and funnel (See-Think-Do-Care)

Day 2: Build | Set up your campaign

• Setting up specific marketing campaigns
  • Goal and message
  • Audiences and channels
  • Measuring success
• Best practices in social ads, landing pages, organic LinkedIn and TikTok, podcasting, email marketing & marketing automation, privacy and AI

Day 3: Execute | Execute your campaign, optimise and report

• Optimise your campaign
• Getting to work with making organic social media posts, (social) ad campaigns, a custom landing page or an email campaign
• Reporting and evaluating campaigns

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Mark van Horik

Strategic Marketing Consultant at Marketing Guys

All reviews ›

For whom is this training intended

This training is suited for marketing and communication professionals that get into campaign management themselves or want to be able to discuss the strategies beforehand. The training fits any who wants to lay down a foundation for setting up and managing campaigns. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment