Digital Marketing Strategy, AI & Leadership
General information
With the rapid integration of AI in marketing, the ability to adapt quickly and take the lead has become essential for digital success. Digital marketing strategy involves developing new business models and distinctive customer journeys, combined with an effective channel mix. AI acts as a major accelerator, creating additional value and helping teams work more efficiently.
This Masterclass provides a complete overview of all digital marketing components and teaches you how to apply AI effectively within them.
After the masterclass, you will:
Masterclass setup
The masterclass consists of five days plus several in‑depth e‑learning modules. Throughout the training, you will actively apply your newly acquired knowledge and work on practical assignments.
This training is also available in Dutch ›
Each day focuses on its own theme, with digital marketing and AI running throughout as the key thread. You work on both knowledge and necessary skills. At Beeckestijn, we consider ‘soft skills’ just as important as technical expertise.
Because the classroom sessions include many assignments, discussions and reflection, part of the theoretical foundation is covered through a set of e‑learnings, which you complete in your own time and at your own pace.
In your online learning environment, you’ll find the content and preparation for each session, as well as hand‑outs and additional study materials.
- Channel Strategy & Business Case
- AI Strategy & Digital Marketing Fundamentals
- Digital Brand Strategy, Content & Search
- AI implementation & Roadmap
- Campaigns, Social & Paid Media
The total study load is estimated at 40 hours. Self‑study includes reading literature and completing e‑learning modules. The online learning environment clearly outlines what is expected for each session.
This training does not require any preparation in advance.
Upon completion, you will receive a certificate of participation.
★★★★⯪ 4,5
“The sessions at Beeckestijn are highly inspiring and provide valuable new insights. I really enjoyed learning from experienced industry professionals!”
For whom is this masterclass intended
Are you an experienced professional or manager working in the digital marketing field? And do you want to quickly get up to speed with the latest digital marketing trends? Then this masterclass is the right fit for you.
How do I know if this masterclass suits me?
This masterclass is suitable if you:
- Have more than four years of experience in digital marketing
- Work at a strategic level
- Want to learn quickly about trends and developments in digital marketing
This programme is offered in three formats: an intensive week schedule, a 3‑weekly schedule and a 3‑month spread. Check the schedule carefully to choose the one that fits you best.
Dates & locations
Investment
| Program | 3.690,- |
| Learning materials | 295,- |
| Total investment | 3.985,- |
| You can pay in three instalments at no extra cost. You will then pay 1.328,- per instalment | |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. | |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
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Need personal advice?
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And we are happy to help you with that.
