Digital Marketing Strategy & Leadership

In an everchanging digital landscape it is key to see through every hype and define your best digital strategy. How do you deal with the increasing power of the Big Tech companies? How do you truly serve your customers best? Is your business model futureproof? 

How to create the best synergy in your digital mix? Which emerging technologies can really benefit your business? All super relevant questions which needs immediate answers.

We’ll offer you a unique and interactive learning experience. In 3 months we’ll go the extra mile to help you become a digital leader. You will learn from the best experts in the field. People who walk the walk every day.

FOR WHOM IS THIS COURSE INTENDED

Marketing managers & executives, product owners, online marketeers, channel specialists, campaigners, sales leaders

You are in good company with alumni from top leading global brands:

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

• 10 e-learning modules (complete in your own time)
• 12 live online sessions, 2 hours each.
• 1 live case, 8 hours in online breakout rooms
• 1 final online interview to discuss your personal action plan

Lectures 

Start

• Welcome to your online academy. Get to know each other and share background & learning goals

Module 1 - Digital marketing trends & strategy

• Digital worlds: trends, innovation, strategy & planning 
• Platforms, digital services & new business models
• The marriage of branding & performance
• Work session: Define your own strategy

Module 2 - Tactics & Digital Marketing mix

• Social Media & content
• Digital advertising
• Advanced Search
• Usability & experience
• Tech, tools and analytics

Module 3 – Organization & Digital Leadership

• Work session: Harvard Business School Digital Marketing Case
• Growth hacking & lean digital culture
• Digital leadership & change management

Your digital marketing action plan

• You will write your own digital marketing action plan for your organization or client.
• You will be guided and coached by your core teacher.
• You will finish this course with a final interview where you explain your plan.
• Immediately after the final interview you will hear if you are graduated.

You complete the course by making an action plan. In addition, the case you make during the Harvard Case Day also counts towards your total final grade. If you complete this course successfully, you will receive the post-master diploma ‘Digital Marketing Strategy & Leaderschip’. Have you completed your course with a final grade of 7 or higher? Then you will also be awarded the title Certified Digital Strategy Professional.

This price does not include VAT

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* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.