Digital Marketing Strategy & Leadership (International)

Become a digital leader by learning from the best experts

8.4

Boost your CV in 2 months with a post master degree
Learn from best practitioners; 100% industry experts, 0% professors
Most recent techniques, methods and best practices in B2C & B2B!

Classroom
Post-master
7 days
4.495,-
engels

Cynthia Mackay

Course advisor

Schedule a call

General information

In an everchanging digital landscape it is key to see through every hype and define your best digital strategy. How do you deal with the increasing power of the Big Tech companies? How do you truly serve your customers best? Is your business model futureproof?

How to create the best synergy in your digital mix? Which emerging technologies can really benefit your business? All super relevant questions which needs immediate answers.

We’ll offer you a unique and interactive learning experience. In 3 months we’ll go the extra mile to help you become a digital leader. You will learn from the best experts in the field. People who walk the walk every day.

You will learn about

Digital marketing trends & strategy
Tactics & Digital Marketing mix
Organization & Digital Leadership

This course is also available in Dutch ›

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Course curriculum

10 e-learning modules (complete in your own time)
12 live online sessions, 2 hours each.
1 live case, 8 hours in online breakout rooms
1 final online interview to discuss your personal action plan

Lectures

Start

Welcome to your online academy. Get to know each other and share background & learning goals

Module 1 – Digital marketing trends & strategy

Digital worlds: trends, innovation, strategy & planning
Platforms, digital services & new business models
The marriage of branding & performance
Work session: Define your own strategy

Module 2 – Tactics & Digital Marketing mix

Social Media & content
Digital advertising
Advanced Search
Usability & experience
Tech, tools and analytics

Module 3 – Organization & Digital Leadership

Work session: Harvard Business School Digital Marketing Case
Growth hacking & lean digital culture
Digital leadership & change management

You will write your own digital marketing action plan for your organization or client.

You will be guided and coached by your core teacher.

You will finish this course with a final interview where you explain your plan.

Immediately after the final interview you will hear if you are graduated.

You complete the course by making an action plan. In addition, the case you make during the Harvard Case Day also counts towards your total final grade. If you complete this course successfully, you will receive the post-master diploma ‘Digital Marketing Strategy & Leaderschip’. Have you completed your course with a final grade of 7 or higher? Then you will also be awarded the title Certified Digital Strategy Professional.

Experts from the field

Bart Meerdink

Managing partner and lead expert at Beeckestijn

Charida Dorder

Founder of AI in Marketing

Frans Riemersma

Founder of MartechTribe

⭐

“Beeckestijn gave me many new insights and a refreshed understanding of digital marketing. It helped me define my own leadership. Even after 13 years experience! The sessions were very interactive and given by true experts.
I’d highly recommend this course to every marketeer.”

Lillian van Adrichem

For whom is this training intended

You are in good company with alumni from top leading global brands:

Dates & locations

Investment

Collegegeld (incl. arrangementskosten)	4.495,-
Total investment	4.495,-
All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing.

Details

Including coffee, tea and lunch
This price does not include VAT
Payment in installments possible