Google Ads – EN
General information
The Google Ads training offers you all the latest know-how and insights about advertising via Google. You learn to set up a good search engine advertising (SEA) campaign and select the right keywords.
Moreover, you learn how to implement and optimise campaigns by using all the possibilities that Google offers. Your newly acquired knowledge and skills will improve the searchability of your organisation or brand.
After this training
It’s not all theory, as you will learn how to apply it directly and can take the first steps to improve your SEA campaigns’ effectiveness!
This training is also available in Dutch ›
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
The program consists of the following parts:
Search advertising strategy and campaign set-up
- Trends & developments within Search
- Search engine strategy
- The ins & outs of Google and Bing
- Keyword research and strategy
- Structure, management and set-up of a Google Ads account
- Keywords, ads and targeting
- Application and implementation
Optimisation and advanced options
- Analyse using Ads and Google Analytics
- Conversion attribution
- Google Display Network
- Performance max (Pmax) campaigns
- Remarketing in display and search network
- Google Shopping campaigns
- Google Smart Bidding in Search and Shopping
- Automation and tooling in Search and Shopping
- Application and implementation
This training does not require any preparation in advance.
After the training you will receive a certificate of participation.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Jeroen de Koning
Managing Director at digital performance marketing agency Fosby
Peter Maas
Founder of Grow Up Digital
“High-quality training.”
Jerney Hoebe
Source: Beeckestijn Evaluation, spring 2023
“This Google Ads training was very educational, offering a great combination of understanding the system and exploring the strategic options for setting up, evaluating, and optimizing your ads. It combines theory with practical exercises, and you leave with clear tools and guidelines, enabling you to get started on your own right away.”
Jorinde van den Broeke
Source: Beeckestijn Evaluation, autumn 2022
“Very informative.”
Jasper Bosma
Source: Beeckestijn Evaluation, autumn 2022
⭐
“The training was very pleasant, nice atmosphere, neatly arranged, and the breaks between the tough theory were very nice. The theory and the assignment were also great!”
Beeckestijn alumnus
For whom is this training intended
This training is for everyone who wants to implement Google Ads successfully and wants to learn to optimise based on the analytical insights of the campaigns. You want to broaden your existing knowledge and take a deep dive while learning how to apply it. For this training, we expect the skills level of a bachelor’s degree holder.
Dates & locations
Investment
| Tuition fees (incl. arrangement costs) | 1.295,- |
| Total investment | 1.295,- |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.