Google Ads

The Google Ads training offers you all the latest know-how and insights about advertising via Google. You learn to set up a good search engine advertising (SEA) campaign and select the right keywords.  

Moreover, you learn how to implement and optimise campaigns by using all the possibilities that Google offers. Your newly acquired knowledge and skills will improve the searchability of your organisation or brand.

In 2 days you learn

✔️ The latest trends and developments in Google Ads 
✔️ Setting up and executing a SEA strategy based on analyses
✔️ Creating successful Google Ads campaigns and optimising these based on analyses

It’s not all theory, as you will learn how to apply it directly and can take the first steps to improve your SEA campaigns' effectiveness! 

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This training is for everyone who wants to implement Google Ads successfully and wants to learn to optimise based on the analytical insights of the campaigns. You want to broaden your existing knowledge and take a deep dive while learning how to apply it. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Experts

	Peter Maas founded Grow Up Digital, a digital marketing agency that supports companies’ online growth. He has over ten years of experience in search marketing, online sales and lead generation.
	Jeroen de Koning is Managing Director at digital performance marketing agency Fosby. He has 20 years of experience in online marketing. Jeroen has been giving training courses on Google Ads, SEO and Google Analytics. He's an enthusiastic and inspiring trainer and uses many practical examples.
	Cheryl is founder and owner of Hummingbird Online Marketing. With her company, she supports entrepreneurs by setting up their online marketing projects (mainly SEO, SEA & Google Analytics projects) or bringing them to the next level.

The program consists of the following parts:

Search advertising strategy and campaign set-up 

• Trends & developments within Search
• Search engine strategy
• The ins & outs of Google and Bing
• Keyword research and strategy
• Structure, management and set-up of a Google Ads account
• Keywords, ads and targeting
• Application and implementation

Optimisation and advanced options

• Analyse using Ads and Google Analytics
• Conversion attribution
• Google Display Network
• Performance max (Pmax) campaigns 
• Remarketing in display and search network
• Google Shopping campaigns
• Google Smart Bidding in Search and Shopping
• Automation and tooling in Search and Shopping
• Application and implementation

Certificate

After the training you will receive a certificate of participation.

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.