Google Analytics 4

Get more from your website, app or campaign with Google Analytics 4
Your Google Analytics 4 account is ready to measure and analyse
Understand how to interpret standard reporting and make your own custom reports
Apply and make improvements to your website, campaign or app
Course background image
Study type
Course type
Start date
First start date: 7 October, 2024
1 day
Total Price
€ 795,- Excl. VAT
Amsterdam, Capelle aan den IJssel, Eindhoven, Leusden, Online , Utrecht

General information

Google has completely renewed the Analytics platform. Google Analytics 4 (GA4) is the new standard and fully replaces Google Universal Analytics. During the training, you work with your Google Analytics account, from configuring your Google Analytics 4 property to making analyses and reports. After completing the training, you will be able to measure your visitor traffic and get a better understanding of what they do on your website. With this information, you can align your website, app or campaign better to the needs of your visitors. 

In 1 day you learn

✔️ How to configure a Google Analytics 4 property
✔️ How to read and interpret reports and make an analysis
✔️ Apply your knowledge of the data to improve your website, app or campaigns

This training is also available in Dutch, view here ›


The Google Analytics 4 training is developed for marketing professionals, like online marketers, web analysts and conversion and communication specialists, who use Google Analytics to improve their website, for the optimisation of campaigns and for those who want to get to work with GA4. The training is suited for every beginner of Google Analytics 4, regardless if you’ve implemented GA4 and have been using it for a couple of weeks or still need to install GA4. For this training, we expect the skills level of a bachelor's degree holder.


All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs

experts from the field

Beeckestijn Business School works with outstanding teachers with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.


Felipe Wesbonk | docent

Felipe is an inspiring, growth-focused trainer/coach who has gained data-driven online marketing experience since 2000. His specialism is mainly Google Analytics, data visualisation (DataStudio) and conversion optimisation. 

why Beeckestijn

✔️ You are guaranteed to make impact
✔️ Practical application and 100% experts from the field
✔️ You will build a valuable network
✔️ Your growth comes first, we go far for that
✔️ Satisfaction guarantee or money back
✔️ Possibility to pay in instalments

Beeckestijn opleidingen gemiddeld beoordeeld met 8,3
Springest: 8.4/10 | Google reviews: 4.8/5    


The program consists of the following parts:

  • Trends & developments
  • The current and future (im)possibilities of GA4
  • Configuring GA4: setting up conversions, ruling out traffic, making events measurable
  • Assigning the most important KPIs/interactions
  • Getting accustomed to the new interface and GA4 reports
  • Learning to analyse by doing exercises
  • Compile and configure reports and funnels in GA4


After the training you will receive a certificate of participation.


Capelle aan den IJssel
Capelle aan den IJssel


Total investment 795,-
  • This price does not include VAT
  • Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.


"An instructive training, in which we also focused on putting theory into practice. This provides a good basis for using Google Analytics 4."

Iris Vogt
Source: Beeckestijn Evaluation, autumn 2022
"The training was very practical and the time flew by. The teacher was a real expert who could answer all questions."

Source: Beeckestijn Evaluation, autumn 2022
"The training has helped me a lot. For the migration from GA3 to GA4, this has helped me."

Tim van Rooijen
Source: Beeckestijn Evaluation, Spring 2023
"Very intensive and interesting training from a skilled teacher."

Source: Beeckestijn Evaluation, Spring 2023
"Excellent training. Build up well."

Saskia Ruig
Source: Beeckestijn Evaluation, Spring 2023
"Nice training with good theory and teacher."

Source: Beeckestijn Evaluation, Spring 2023
"A complete training. All parts of GA4 are covered. From setup to reports. Handy if you already have some Google Analytics experience."

Matthijs Koster
Source: Beeckestijn Evaluation, Spring 2023
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