Google Analytics 4 – EN

General information

Google has completely renewed the Analytics platform. Google Analytics 4 (GA4) is the new standard and fully replaces Google Universal Analytics. During the training, you work with your Google Analytics account, from configuring your Google Analytics 4 property to making analyses and reports. After completing the training, you will be able to measure your visitor traffic and get a better understanding of what they do on your website. With this information, you can align your website, app or campaign better to the needs of your visitors. 

After this training

• You know how to configure a Google Analytics 4 property
• You can to read and interpret reports and make an analysis
• You improve your website, app or campaigns bases on your knowledge of the data

This training is also available in Dutch ›

Program

The program consists of the following parts:

• Trends & developments
• The current and future (im)possibilities of GA4
• Configuring GA4: setting up conversions, ruling out traffic, making events measurable
• Assigning the most important KPIs/interactions
• Getting accustomed to the new interface and GA4 reports
• Learning to analyse by doing exercises
• Compile and configure reports and funnels in GA4

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Felipe Wesbonk

Consultant, coach and trainer on AI and marketing

Reviews

• 10,0

“I gained a lot from the training. It was extremely helpful for the migration from GA3 to GA4.”

Tim van Rooijen
Source: Beeckestijn Evaluation, spring 2023

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• 7,0

“”A highly intensive and engaging training delivered by a knowledgeable instructor.”

Source: Beeckestijn Evaluation, spring 2023

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• 10,0

“An insightful training where we actively worked on applying theory to practice. This provides a solid foundation for using Google Analytics 4.”

Iris Vogt
Source: Beeckestijn Evaluation, autumn 2022

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For whom is this training intended

The Google Analytics 4 training is developed for marketing professionals, like online marketers, web analysts and conversion and communication specialists, who use Google Analytics to improve their website, for the optimisation of campaigns and for those who want to get to work with GA4. The training is suited for every beginner of Google Analytics 4, regardless if you’ve implemented GA4 and have been using it for a couple of weeks or still need to install GA4. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment