Google Analytics 4

Google has completely renewed the Analytics platform. Google Analytics 4 (GA4) is the new standard and fully replaces Google Universal Analytics. During the training, you work with your Google Analytics account, from configuring your Google Analytics 4 property to making analyses and reports. After completing the training, you will be able to measure your visitor traffic and get a better understanding of what they do on your website. With this information, you can align your website, app or campaign better to the needs of your visitors. 

In 1 day you learn

✔️ How to configure a Google Analytics 4 property
✔️ How to read and interpret reports and make an analysis
✔️ Apply your knowledge of the data to improve your website, app or campaigns

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

The Google Analytics 4 training is developed for marketing professionals, like online marketers, web analysts and conversion and communication specialists, who use Google Analytics to improve their website, for the optimisation of campaigns and for those who want to get to work with GA4. The training is suited for every beginner of Google Analytics 4, regardless if you’ve implemented GA4 and have been using it for a couple of weeks or still need to install GA4. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

expert

Felipe is an inspiring, growth-focused trainer/coach who has gained data-driven online marketing experience since 2000. His specialism is mainly Google Analytics, data visualisation (DataStudio) and conversion optimisation.

The program consists of the following parts:

• Trends & developments
• The current and future (im)possibilities of GA4
• Configuring GA4: setting up conversions, ruling out traffic, making events measurable
• Assigning the most important KPIs/interactions
• Getting accustomed to the new interface and GA4 reports
• Learning to analyse by doing exercises
• Compile and configure reports and funnels in GA4

Certificate

After the training you will receive a certificate of participation.

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.