Online Persuasion

Unconscious processes mostly determine our online behaviour. How does our brain react to various stimuli? And how can you influence behaviour to reach your marketing goals? During the training Online Persuasion, you learn how to motivate your visitors with suitable copy and images. You learn how to get your visitors to action as desired. You get psychological insights that can be applied in marketing, business development and communication.

In 1 day you learn

✔️ The trends, tools and developments in the field of online persuasion
✔️ How to practically apply the 7 principles by Robert Cialdini
✔️ The (un)conscious psychological processes that play a decisive role in the customers’ buying behaviour
✔️ The most important persuasion principles, models and influencing techniques and how to apply these to increase the conversion rate

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This training is suited for anyone who wants to get their website visitors to perform actions. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

expert

Martin van Kranenburg is one of the most requested conversion, personalization and neuromarketing trainers in the Netherlands. Always full of energy and with practical tips, he lets you experience how you can immediately achieve more results with small adjustments.

The program consists of the following parts:

• Trends and developments in the field of Online Persuasion
• How our brain works concerning buying behaviour and motives
• The importance of personas
• Persuasion principles, models and influencing concepts
• The conversion pyramid: findability, usability, persuasion, profiling
• The power of copy, triggers and power words
• Creating the right content: copy, video, image and structure
• Measuring, A/B testing, analysing and optimising
• How to apply successfully

Certificate

After the training you will receive a certificate of participation.

Would you like to receive a detailed schedule of this course? Please email us at info@beeckestijn.org and we'll get back to you as soon as possible.

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.