Online Persuasion

Increase your conversion by applying the most essential persuasion principles
Discover the latest trends and tools in the field of online persuasion
Learn which psychological processes influence buying behaviour
Increase your knowledge on the power of copy, images and power words
Study type
Training
Course type
Classroom
Start date
First start date: 10 June, 2024
Duration
1 day
Total Price
€ 795,- Excl. VAT
Location
Amsterdam, Capelle aan den IJssel, Eindhoven, Leusden, Online , Utrecht

General information

Unconscious processes mostly determine our online behaviour. How does our brain react to various stimuli? And how can you influence behaviour to reach your marketing goals? During the training Online Persuasion, you learn how to motivate your visitors with suitable copy and images. You learn how to get your visitors to action as desired. You get psychological insights that can be applied in marketing, business development and communication.

In 1 day you learn

✔️ The trends, tools and developments in the field of online persuasion
✔️ How to practically apply the 7 principles by Robert Cialdini
✔️ The (un)conscious psychological processes that play a decisive role in the customers’ buying behaviour
✔️ The most important persuasion principles, models and influencing techniques and how to apply these to increase the conversion rate

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This training is suited for anyone who wants to get their website visitors to perform actions. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

expert

Martin van Kranenburg

Martin van Kranenburg is one of the most requested conversion, personalization and neuromarketing trainers in the Netherlands. Always full of energy and with practical tips, he lets you experience how you can immediately achieve more results with small adjustments.

why Beeckestijn

✔️ You are guaranteed to make impact
✔️ Practical application and 100% experts from the field
✔️ You will build a valuable network
✔️ Your growth comes first, we go far for that
✔️ Satisfaction guarantee or money back
✔️ Possibility to pay in instalments

Beeckestijn opleidingen gemiddeld beoordeeld met 8,3
Springest: 8.4/10 | Google reviews: 4.8/5    

Program

The program consists of the following parts:

  • Trends and developments in the field of Online Persuasion
  • How our brain works concerning buying behaviour and motives
  • The importance of personas
  • Persuasion principles, models and influencing concepts
  • The conversion pyramid: findability, usability, persuasion, profiling
  • The power of copy, triggers and power words
  • Creating the right content: copy, video, image and structure
  • Measuring, A/B testing, analysing and optimising
  • How to apply successfully

Certificate

After the training you will receive a certificate of participation.

Planning

Amsterdam
Capelle aan den IJssel
Eindhoven
Leusden
Online
Utrecht
Amsterdam
Capelle aan den IJssel
Eindhoven
Leusden
Thursday
October 12th
Amsterdam, Capelle aan den Ijssel, Eindhoven, Leusden, Utrecht, Online Classroom
Friday 
December 1rst
Amsterdam, Capelle aan den Ijssel, Eindhoven, Leusden, Utrecht, Online Classroom
Wednesday
January 17th
Amsterdam, Capelle aan den Ijssel, Eindhoven, Leusden, Utrecht, Online Classroom
Tuesday
March 9th
Amsterdam, Capelle aan den Ijssel, Eindhoven, Leusden, Utrecht, Online Classroom

Would you like to receive a detailed schedule of this course? Please email us at info@beeckestijn.org and we'll get back to you as soon as possible.

Investment

Total investment 795,-
  • This price does not include VAT
  • Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.

Reviews

9,0
"Fun and educative training from an experienced trainer in the field of Online Persuasion."

Source: Beeckestijn Evaluatone, fall 2022
8,0
"An interesting and refreshing training that has given me many new insights."

Source: Beeckestijn Evaluation, fall 2022
8,0
"The content of the training in combination with Martin's energy is not only inspiring but also very efficient."

Janine Nilant
Source: Beeckestijn Evaluation, fall 2022
10,0
"I received applicable tools to get started right away."

Source: Beeckestijn Evaluation, fall 2022
9,0
"Very interesting training with a good balance between theory and practical tips that can be implemented immediately."

Roel van Luijk
Source: Beeckestijn Evaluation, fall 2022
9,0
"Educative training from an enthusiastic trainer with a lot of expertise."

Niels Versleien
Source: Beeckestijn Evaluation, fall 2022
Compare 0
    Compare