All lecturers at Beeckestijn have a lot of experience within their field. Entrepreneurs, consultants, authors and researchers... in short: the top of the market. 

Meet our international experts


Our Dutch expert leads: 

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Bart Meerdink | Docent | Beeckestijn Business School

Bart Meerdink is managing partner at Beeckestijn and Digital Strategist. He has a broad background in digital marketing and enjoys social media, customer experience and smart conversational applications. Bart is one of our (Dutch and international) expert leads for our digital marketing courses. 

Sonja Stalfoort

Sonja Stalfoort is the owner of PuurKlant, a strategic marketing agency. Every day she focuses on making organizations truly distinctive. Sonja is one of our customer experience lead experts. 

Antal de Waij | docent | Beeckestijn Business School

Antal de Waij is director of strategy & content marketing at Engagement Media and helps companies to become a thought leader and generate leads. He knows exactly what digital developments are important. Antal is the author of "Content! Oxygen for your customers "and developed the Content Marketing Canvas Model based on the book. Antal is one of our Social Media expert leads. 

Durk Bosma | docent | Beeckestijn Business School

With his company Inzicht & Impact, Durk Bosma helps clients to successfully use market research. He has earned his spurs as a market researcher on both the agency and client side. He is enthusiastic about research questions that require a pragmatic approach. Durk is one of our data expert leads. 

Eric de Haan docent bij de opleiding Service Excellence

Eric de Haan is founder / director of Seven and specializes in management of customer value, customer service and customer complaints and helps organizations to integrally develop their customer sensitivity and complaints management. Eric is one of our Service Excellence expert leads. 

Jean-Pierre Thomassen docent bij Beeckestijn Business School

Jean-Pierre Thomassen works as an independent consultant at He specializes in the themes of customer focus, customer satisfaction, service excellence and customer delight. Jean-Pierre is is one of our Service Excellence expert leads. 

Sonja Loth

Sonja Loth is director of Social Inc, brand publishing and social media agency. She has 20 years of experience in digital marketing, content marketing and social media, including at advertising agencies, as a freelancer, at MSN and AltaVista. Antal is one of our content marketing expert leads. 


Hielko van der Molen is a digital strategist and interim digital marketing manager. He has years of experience in operational management and improvement of online environments. He shares his experience as a trainer, coach and teacher. He is one of our digital marketing experts and the lead lecturer for our Dutch Digital Marketing Talentship.


Hans Corsmit, communicatie docent bij Beeckestijn Business School

Hans Corssmit is a very passionate (online) communication specialist. He mainly goes for work that touches people, activates and convinces people. Has worked for numerous A-brands on both the advertiser and agency side and is currently an independent (marketing) communication specialist. Hans is one of our online communication expert leads. 

Margot van der Stap

Margot van der Stap is Manager Customer Team Content at the Netherlands Enterprise Agency. She has successfully led various innovative projects and built and managed new communities at multinationals, central government and industry organizations. Margot is is one of our online communication expert leads. 

Kees Kerkvliet, docent bij beeckestijn business school

Kees Kerkvliet is Managing Director and owner of TOTE-M and is happy to share his rich knowledge and experience in the field of Customer Experience. By translating insights and theories into everyday examples, he knows how to fascinate and inspire his audience. Kees is one of our customer experience lead experts. 

Marco Boone docent bij Beeckestijn Business School

Marco Boone has worked as a marketer in the FMCG industry for over 13 years. He has been responsible for the marketing of brands such as Remia, Campina, Edet, Jozo and Bolletje. Since 2008 he is an independent Online Marketing & Communication consultant under the name Marketing Rulz. Marco is one of our digital marketing expert leads. 

Hans van der Meulen | docent | Beeckestijn Business School

Hans van der Meulen is chairman of the Digital Marketing Lounge foundation and partner at Conn3ctly. He has gained (online) marketing experience at companies such as Sony, Dell and the Amsterdam RAI. In addition, he has worked on the agency side for, among others, Inpact, Red Hot Minute and Lost Boys. Hans is one of our digital marketing expert leads. 


Marcel Aalders

Marcel Aalders let you look at your current brand differently and helps you make it meaningful again for the world of today. He specializes in brand positioning issues and how to translate them into the most effective (online) marketing strategy. As an (interim) marketing director and consultant with over 25 years of experience, he led numerous repositioning projects. Marcel is one of our brandmanagement lead experts 

Paul Hassels Monning b&w

Paul Hassels Mönning is actief als 'meewerkend' commercieel strateeg, trainer en auteur in B2B marketing & sales. Vanuit zijn persoonlijke missie 'een leven lang leren en inspireren' verbindt hij graag theorie en praktijk. Met zijn bedrijf dutchmarq stelt hij middelgrote, internationaal opererende bedrijven in IT, professionele dienstverlening en verduurzaming in staat te komen tot betere groei via een slim samenspel van marketing én sales. Paul is kerndocent bij de post-HBO opleiding B2B Marketing & Sales Management.

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