Customer Experience Academy (English)
General information
With our Customer Experience Academy you will learn about different aspects of customer experience in your own time and at your own speed.
After this course
Course curriculum
This course consists of 10 modules including:
Module 1 – How to learn new skills fast
In this bite-sized lesson you’ll discover a simple, proven approach to pick up a new skill quickly and effectively. Whether you’re looking to grow personally or professionally, this is your starting point.
Module 2 – Digital Marketing Fundamentals
Marketing fundamentals are vital for businesses, combining traditional principles with modern methods to drive growth. This centres around three key aspects: personas, the jobs-to-be-done framework, and what we call the ‘pirate funnel’. This learning journey will equip you with the techniques used by industry-leading professionals.
Module 3 – Unlocking the Power of Customer Journey Mapping
You will explore a set of inspiring customer journey funnels designed to help you visualise each stage of the user experience, from awareness to revenu. You will learn how to identify blockers, spot opportunities, and adjust journeys across different industries such as SaaS, apps, e-commerce and B2B.
Module 4 – Building a brand identity
Craft a brand identity that embodies core values. Define and communicate principles that resonate, fostering strong connections and differentiation.
Module 5 – Craft the product mission, vision, and value proposition
Shape your product’s direction. Develop a clear product mission, vision, and value proposition to guide your product’s purpose and resonate with your audience.
Module 6 – Customer-Centric Product Development
Leverage techniques to craft user interview questions and gather qualitative data. Aligning audience needs with product benefits for a compelling value proposition.
There are no formal prerequisites for taking this course.
You will receive a certificate after finalizing the course.
For whom is this course intended?
This course is designed for a wide range of individuals seeking to advance their customer experience skills and expertise, including: Aspiring customer journey mappers and recent graduates who are looking to enter the customer centric industry. Freelancers and entrepreneurs who want to get better marketing results.
Investment
The course costs 745€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer.
FAQ
This is a completely online self-paced course. Powered by Growth Tribe.
The Digital Marketing Certificate course takes approximately 24 hours to complete.
Related
Design Thinking – EN
Learn to achieve innovative results with the combination of creative and analytical thinking.
Agile Project Management
Supercharge your project management skills and harness the power of agile.
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
