Design Thinking – EN

General information

Design Thinking allows you a new outlook on problems. The combination of creative and analytical thinking gives you new insights and ideas. The training Design Thinking offers you the possibility to work with this yourself. You discover what’s essential in generating user insights and how to translate these into personas and customer journeys. Then you learn how to transform the most promising ideas into a prototype and how to set up experiments to test your prototype. Finally, you get to define the conditions for a successful implementation.

In 2 days you learn

• Design Thinking and Service Design tools
• Design based on customer insights and understand what co-creation with the target audience entails
• Understand what co-creation with the target audience entails
• Are able to test and develop prototypes
• Know more about implementation within your own organization and success factors

This training is also available in Dutch ›

Training setup

The Design Thinking training consists of two days. You will apply your new knowledge throughout the training and complete practical assignments.

Program

The program consists of the following parts:

• What is Design Thinking and Service design?
• Generating and understanding customer insights, framing the challenge
• Customer insights and translating the challenge into innovative ideas
• Translating the prototyping, testing and implementation into a Service blueprint

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Sabine Croes

Business Designer at Perspective

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For whom is this training intended

This training is for everyone involved in experience; marketing managers, brand managers, online marketers, communication professionals, category managers, product managers, content specialists and UX developers. In short, everyone who wants to work on developing solutions based on customer research. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment