Design Thinking

Design Thinking allows you a new outlook on problems. The combination of creative and analytical thinking gives you new insights and ideas. The training Design Thinking offers you the possibility to work with this yourself. You discover what’s essential in generating user insights and how to translate these into personas and customer journeys. Then you learn how to transform the most promising ideas into a prototype and how to set up experiments to test your prototype. Finally, you get to define the conditions for a successful implementation.

In 2 days you learn

✔️ The 5 Steps of Design Thinking
✔️ Methods for acquiring customer insights
✔️ To utilise customer insights for the development of personas
✔️ Mapping out the current and desired customer journey and touchpoints
✔️ To co-create with the target group
✔️ To generate ideas
✔️ To develop and test prototypes
✔️ To develop the selected idea into a service design blueprint
✔️ Design Thinking and Service Design tools
✔️ Implementation within your organisation and success factors
✔️ Implementation based on your case

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This training is for everyone involved in experience; marketing managers, brand managers, online marketers, communication professionals, category managers, product managers, content specialists and UX developers. In short, everyone who wants to work on developing solutions based on customer research. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

experts

	As a Business Designer at Perspective Sabine coaches innovation projects at diverse organisations, mainly at larger service providers. She utilises disciplines such as Business Design, Design Thinking and Google Venture Design Sprints.
	Markus has over 20 years of experience as an insights and design professional. He advises organizations in applying insights and design when developing new products and services.

The program consists of the following parts:

• What is Design Thinking and Service design?
• Generating and understanding customer insights, framing the challenge
• Customer insights and translating the challenge into innovative ideas
• Translating the prototyping, testing and implementation into a Service blueprint

Certificate

After the training you will receive a certificate of participation.

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.