Design Thinking

Optimize the customer experience with Design Thinking
12 reviews
The ins & outs of Design Thinking, methods and tools
Translate new user insights to personas and customer journeys
Learn how to transfer promising ideas into prototypes, test and implement
Course background image
Study type
Course type
Start date
First start date: 18 September, 2024
2 days
Total Price
€ 1.295,- Excl. VAT
Amsterdam, Capelle aan den IJssel, Eindhoven, Leusden, Online , Utrecht

General information

Design Thinking allows you a new outlook on problems. The combination of creative and analytical thinking gives you new insights and ideas. The training Design Thinking offers you the possibility to work with this yourself. You discover what’s essential in generating user insights and how to translate these into personas and customer journeys. Then you learn how to transform the most promising ideas into a prototype and how to set up experiments to test your prototype. Finally, you get to define the conditions for a successful implementation.

In 2 days you learn

✔️ The 5 Steps of Design Thinking
✔️ Methods for acquiring customer insights
✔️ To utilise customer insights for the development of personas
✔️ Mapping out the current and desired customer journey and touchpoints
✔️ To co-create with the target group
✔️ To generate ideas
✔️ To develop and test prototypes
✔️ To develop the selected idea into a service design blueprint
✔️ Design Thinking and Service Design tools
✔️ Implementation within your organisation and success factors
✔️ Implementation based on your case

This training is also available in Dutch, view here ›


This training is for everyone involved in experience; marketing managers, brand managers, online marketers, communication professionals, category managers, product managers, content specialists and UX developers. In short, everyone who wants to work on developing solutions based on customer research. For this training, we expect the skills level of a bachelor's degree holder.


All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs

experts from the field

Beeckestijn Business School works with outstanding teachers with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.


Sabine Croes 400x400 rond

As a Business Designer at Perspective Sabine coaches innovation projects at diverse organisations, mainly at larger service providers. She utilises disciplines such as Business Design, Design Thinking and Google Venture Design Sprints.

Markus Leineweber 400x400 rond

Markus has over 20 years of experience as an insights and design professional. He advises organizations in applying insights and design when developing new products and services.

why Beeckestijn

✔️ You are guaranteed to make impact
✔️ Practical application and 100% experts from the field
✔️ You will build a valuable network
✔️ Your growth comes first, we go far for that
✔️ Satisfaction guarantee or money back
✔️ Possibility to pay in instalments

Beeckestijn opleidingen gemiddeld beoordeeld met 8,3
Springest: 8.4/10 | Google reviews: 4.8/5    


The program consists of the following parts:

  • What is Design Thinking and Service design?
  • Generating and understanding customer insights, framing the challenge
  • Customer insights and translating the challenge into innovative ideas
  • Translating the prototyping, testing and implementation into a Service blueprint


After the training you will receive a certificate of participation.


Capelle aan den IJssel
Capelle aan den IJssel


Total investment 1.295,-
  • This price does not include VAT
  • Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.


"A lot of interaction, good to see that the training takes place in small groups. Sabine comes across as very calm and open."

Elise Belaen
Source: Beeckestijn Evaluation, Spring 2023
"What you wouldn't learn behind your screen so quickly, you will be offered in a pressure cooker.
Experiencing the creative group process and thinking about products and services in a different way, are very valuable to me."

Jon Assink
Source: Beeckestijn Evaluation, fall 2022
"Clear and effective. Tastes like more!"

Source: Beeckestijn Evaluation, fall 2022
"A new insight that the five process steps of Design Thinking can be completed in the 'Double Diamond model'."

Jeannette Kaptein
Source: Beeckestijn Evaluation, fall 2022
"Inspiration for my job."

Merel Denecke
Source: Beeckestijn Evaluation, fall 2022
"The Design Thinking training lets you experience that it is not a small project, but a really different way of working in which you approach 'problems' in a way that puts the end user first."

Source: Beeckestijn Evaluation, fall 2022

Source: Beeckestijn Evaluation, fall 2022
''This Design Thinking training was a first introduction for me that certainly tastes like more. Inspiring way to tackle all kinds of problems.''

Source: Beeckestijn evaluation
"Very intensive, inspiring and got started outselves with the theory."

Source: Beeckestijn Evaluation, autumn 2022
"Interesting, enriching and inspiring."

Tara Coppoolse
Source: Beeckestijn Evaluation, fall 2022
"Valuable and practical application."

Source: Beeckestijn Evaluation, fall 2022
"All in all, very pleasant and educative. Nice to be in a different environment with new people and to learn about a way of thinking that is fairly new to me to arrive at solutions. Also great teachers."

Source: Beeckestijn Evaluation, fall 2022
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