Design Thinking – EN
General information
Design Thinking allows you a new outlook on problems. The combination of creative and analytical thinking gives you new insights and ideas. The training Design Thinking offers you the possibility to work with this yourself. You discover what’s essential in generating user insights and how to translate these into personas and customer journeys. Then you learn how to transform the most promising ideas into a prototype and how to set up experiments to test your prototype. Finally, you get to define the conditions for a successful implementation.
In 2 days you learn
This training is also available in Dutch ›
The program consists of the following parts:
- What is Design Thinking and Service design?
- Generating and understanding customer insights, framing the challenge
- Customer insights and translating the challenge into innovative ideas
- Translating the prototyping, testing and implementation into a Service blueprint
This training does not require any preparation in advance.
After the training you will receive a certificate of participation.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Sabine Croes
Business Designer at Perspective
“The course material is first clearly explained, followed by practical application through exercises. There is plenty of variety in the program and it is interactive.”
Annet Korevaar-Blom
Source: Beeckestijn Evaluation, spring 2024
“A lot of interaction, good to see that the training takes place in small groups. Sabine comes across as very calm and open.”
Elise Belaen
Source: Beeckestijn Evaluation, spring 2023
“The training was very good and inspiring. There was a positive atmosphere and space for everyone (not literally but figuratively). A great case was used as the subject. It was also challenging in terms of mindset.”
Source: Beeckestijn Evaluation, spring 2023
⭐
“I recently attended the Design Thinking course, and I can wholeheartedly say it was an amazing experience! The course provided an in-depth and interactive approach to the creative process and equipped me with the tools to look at problems in a new way and find innovative solutions.”
Linda van der Pot
For whom is this training intended
This training is for everyone involved in experience; marketing managers, brand managers, online marketers, communication professionals, category managers, product managers, content specialists and UX developers. In short, everyone who wants to work on developing solutions based on customer research. For this training, we expect the skills level of a bachelor’s degree holder.
Dates & locations
Investment
| Tuition fees (incl. arrangement costs) | 1.295,- |
| Total investment | 1.295,- |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free invoice possible
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.