Pricing Strategy

Customers find many things important, but for which are they willing to pay for? If you know that, you can make realistic choices that lead to profit, growth and customer focus.

The most important question is: how do you set the right price? Or in other words: what is the most optimal value of your product or service? This is the central question in this Pricing Strategy training in which theory, case examples and research methods are mixed.

In 2 days you learn

✔️ To think from a value perspective
✔️ Effective assortment structure: insights into gaining more revenue and better margins
✔️ To apply methods and techniques and work with pricing independently
✔️ Pros and Cons of different pricing models
✔️ To get more value from your customers by comprehending more psychological tips & tricks
✔️ 'No more money left on the table'

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This training is for marketers, sales professionals, and pricing specialists searching for ways to professionalise their pricing further and generate more margins. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Expert

Sebastian Glosemeyer is a consultant at Flowresulting and consults clients on pricing. He thrives on the energy of inspiring organisations. Sebastian has vast experience within B2C and B2B.

The program consists of the following parts:

Day 1: value proposition & pricing

• Value-based pricing
• Fact-based proposition optimisation
• Price differentiation
• Price research
• Interactive exercises

Day 2: revenue models & pricing psychology

• Revenue models
• Project pricing
• Value Selling
• Pricing psychology
• Interactive exercises

Certificate

After the training you will receive a certificate of participation

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.