CRM Business Fundamentals

The knowledge and tools to succeed as CRM professional
Boost your CV in 2 months with a post-bachelor degree
Learn from best practitioners; 100% industry experts, 0% professors
Most recent techniques, methods and best practices in B2C & B2B!
Course background image
Study type
Post-bachelor course
Course type
Online Classroom
Start date
First start date: 20 September, 2024
6 lectures, 2 months
Total Price
€ 3.495,- Excl. VAT
Amsterdam, Leusden, Online , Utrecht

General information

General Customer Relationship Management is much more than a CRM system or technology. It is a strategy and way of working aimed at the heart of your organization: the customer. The Customer Relationship Management course gives you the knowledge and tools to succeed as CRM professional.  

We offer you a unique and interactive learning experience. In 2 months we’ll go the extra mile to help you become a succesfull CRM professional. You will learn from the best experts in the field. People who walk the walk every day.


The Customer Relationship Management course is designed for professionals who want to know more about CRM and  customer centric management. Who want to learn how to align marketing, sales and service with a customer focus more and therefore want to get started with CRM in their organization. 

You are in good company with alumni from top leading global brands:


experts from the field

Beeckestijn Business School works with outstanding teachers with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Course curriculum

The course Customer Relationship Management consists of 6 modules plus a tailored strategy for your organization. Develop an action plan to successfully implement CRM into your organization. The course gives you the tools and knowhow to effectively engage with key stakeholder to overcome challenges and drive customer centric transformation in your business. 

  • CRM strategy & planning
    Develop an understanding of CRM strategy, the traditional context where it occurs, and the challenges faced by corporations trying to implement CRM capabilities.
  • Customer value management
    Understanding the importance and fundamentals of customer value management and customer based accounting.
  • Customer processes: Sales, Service & Marketing
    Reflect on the customer processes within that corporations play an important role in managing customer relationships.
  • Selecting, implementing & optimizing CRM systems
    Learn about different CRM solutions/IT infrastructure available to organizations, how to select, implement and manage these.
  • How to manage CRM programs & CRM business case
    Understand how to manage CRM programs succesfully and how to built a CRM business case.
  • The customer centric organization, culture & change management
    Develop a vision about how create a customer centric organization and culture.


If you complete this course successfully, you will receive the Beeckestijn Business School certificate ‘CRM Business Fundamentals’.

Designed for independent, self-motivated students, Beeckestijn Business School provides an option to expand your knowledge and skills in Digital Marketing Strategy. The program is designed to help you continue the pursuit of digital knowledge beyond your master's degree, without the commitment of an academic and theoretical program.


  • You can participate in an active and informative alumni program.
  • You build a relevant and interesting network, even after you have graduated.




Total investment 3.495,-

This price does not include VAT

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.

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