Digital Marketing Academy
General
New technologies and media lead to changes in business models, competition and customer behavior. This evolution has a serious impact on marketing. There is a growing need for concrete knowledge of digital and online marketing.
With our Digital Marketing Academy you get an introduction to digital marketing and you can brush up on your knowledge in your own time and at your own pace. You will learn about relevant digital marketing topics and how to develop a digital marketing strategy.
We offer
✔ English, relevant e-learning in different aspects of Digital Marketing
✔ 10 high-quality modules on relevant digital marketing topics
✔ Combination of videos, additional literature, quizzes and assignments
✔ Access 12 months and start immediately for € 795, -
✔ Digital Marketing Academy certificate after successful completion
✔ Great addition to an In-company program
For whom?
The e-learning is intented for anyone who wants to get involved with digital marketing and gain quick knowledge to respond better to the rapidly changing market.
Inschrijven Digital Marketing Academy
Schrijf je hieronder in voor de Digital Marketing Academy. Vermeld in ieder geval je voornaam, achternaam en e-mailadres.
Modules & topics
1. Digital marketing context
- Digital marketing context
- Digital marketing strategy and plan
- Digital marketing mix
2. Customer Experience
- Customer Experience Fundamentals
- Segmentation and personas
- Customer Journey Mapping
3. Content marketing
- Content marketing
- Content marketing strategy and creation
- Content marketing planning and implementation
4. Social Media
- Social media marketing
- Influencer marketing
5. Digital advertising
- Digital advertising trends
- Digital advertising pricing models and ad formats
- Digital advertising measurement and attribution
6. Emailmarketing
- Emailmarketing fundamentals
- Emailmarketing strategy and optimization
- Marketing automation
7. Usability and conversion
- User experience design
- Conversion and conversion rate optimization
- Online persuasion
8. Search
- Search engine marketing
- Keyword research
- Search engine marketing (SEA)
- Search engine optimization (SEO)
9. Web analytics
- Introduction into web analytics
- Web analytics measuring and segmentation
10. Social Advertising
- Social advertising strategy
- Social advertising mix and formats
- Social advertising targeting and retargeting
How does it work?
- After registration you will receive a code within 24 hours (on working days) to register for the online learning environment.
- You can start directly with the e-learning.
- You will receive an invoice by e-mail, which you have to pay immediately.
- In the learning environment, you will find videos, literature, quizzes and assignments per module, which you will go through independently.
- You'll submit the assignments via the learning environment which will be assessed by a lecturer.
- After successful completion of all modules, quizzes and assignments you will receive a certificate of participation.
Inschrijven Digital Marketing Academy
Schrijf je hieronder in voor de Digital Marketing Academy. Vermeld in ieder geval je voornaam, achternaam en e-mailadres.
Wil je gebruik maken van STAP-budget?
Vermeld dit dan bij je inschrijving. Vermeld dan ook je adresgegevens en geboortedatum.
Investment
| Total investment | €795,- |
- Price is exclusive of VAT 12 months of access to the online learning environment
- There are options for VAT-free invoicing
- Ask about the possibilities for your personal situation
Preview