Marketing Automation Business Fundamentals

Gain the knowledge and tools to succeed as marketing automation professional
Boost your CV in 3 months with a post bachelor degree
Learn from best practitioners; 100% industry experts, 0% professors
Most recent techniques, methods and best practices in B2C & B2B!
Study type
Post-bachelor course
Course type
Online Classroom
Start date
First start date: 27 September, 2024
6 lectures, 2 months
Total Price
€ 3.495,- Excl. VAT
Amsterdam, Leusden, Online , Utrecht

General information

Marketing automation is much more than a IT system or technology. Before automating customer communication you need to have an vision, strategy and processes how interact with customers. Marketing Automation helps you to build a relationship with the customer, gain more and more knowledge of the customer and thus achieve your marketing and sales goals.

With the Marketing Automation Business Fundamentals course you will learn how to guide your customers step by step through the customer journey with marketing automation. 


The Marketing Automation course is designed for professionals who want to know more about improving customer interaction by making use of the latest technology. Who want to improve communication with customer during the whole customer journey. Professionals who want learn the business fundamentals first and get started with Marketing Automation in their organization.

You are in good company with alumni from top leading global brands:


experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Course curriculum

The course Marketing Automation consists of 6 modules plus a tailored strategy for your organization. Develop an action plan to successfully implement Marketing Automation into your organization. The course gives you the tools and knowhow to effectively engage with key stakeholder to overcome challenges in your business.

  • Marketing automation fundamentals, systems & planning
    Develop an understanding of marketing automation and the challenges faced by corporations trying to implement marketing automation.
  • Channels & optimization of the customer journey
    Understand the current capabilities of marketing channels and learn how to optimize customer interaction during the whole customer journey.
  • Lead generation & customer development
    Develop lead generation programs for new prospects and increase customer value of existing customers.
  • Conversion & cross selling tactic
    Learn about to increase conversion and the tactics which can be used to drive cross sell.
  • Selecting, implementing & optimizing Marketing Automation systems
    Learn about different Marketing Automation solutions/IT infrastructure available to organizations, how to select, implement and manage these.
  • Marketing automation action plan & business case
    Develop a plan for a marketing automation strategy in your organization and build a business case.


If you complete this course successfully, you will receive the Beeckestijn Business School certificate ‘Marketing Automation Business Fundamentals’.

Designed for independent, self-motivated students, Beeckestijn Business School provides an option to expand your knowledge and skills in Digital Marketing Strategy. The program is designed to help you continue the pursuit of digital knowledge beyond your master's degree, without the commitment of an academic and theoretical program.


  • You can participate in an active and informative alumni program.
  • You build a relevant and interesting network, even after you have graduated.




Total investment 3.495,-

This price does not include VAT

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.

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