Storytelling – EN
General information
Storytelling is indispensable for successful content marketing; it makes your communication activities much more effective. With a good story, you can set yourself apart from others. A good story sticks. But what makes a story good?
During the Storytelling training, you’ll work with your own story in both words and images. You’ll be working with storylines, short copy and impressions. Learning which story elements are needed and which techniques support a complete, inspiring and powerful story for your organisation.
After this training, you
This training is also available in Dutch ›
The program consists of the following parts:
- Definition and impact of storytelling: what makes a good story?
- Goals of storytelling
- Storytelling & the customer journey
- Application of (online) media
- Social media and storytelling
- Techniques and story elements for the creation of a good story
- Use of images, copy and creative elements in a story
- Work independently on the creation of a powerful story for your organisation
This training does not require any preparation in advance.
After the training you will receive a certificate of participation.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Rob Prass
Expert in storytelling and a passionate storyteller
Ralph Poldervaart
Storystrategist
“An interesting training that made me think more deeply about storytelling.”
Kees Henrik Brinkmans
Source: Beeckestijn Evaluation, spring 2023
“I had a very positive experience with the training. I learned a great deal, and the teaching was very enjoyable. The instructor kept the sessions engaging throughout the entire day. This is truly a skill, and he does it exceptionally well. For me, it was an incredibly enjoyable training.”
Source: Beeckestijn Evaluation, spring 2023
“An engaging day full of new insights, frameworks, and tips to get started on your own.”
Annet Korevaar-Blom
Source: Beeckestijn Evaluation, spring 2024
⭐
“Substantively very interesting and delivered in an engaging way.”
Beeckestijn Evaluation, spring 2023
For whom is this training intended
The training is suited for anyone who makes reports, presentations and dashboards. For this training, we expect the skills level of a bachelor’s degree holder.
Dates & locations
Investment
| Tuition fees (incl. arrangement costs) | 795,- |
| Total investment | 795,- |
| All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- Vat free invoice possible
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.