Storytelling

Storytelling is indispensable for successful content marketing; it makes your communication activities much more effective. With a good story, you can set yourself apart from others. A good story sticks. But what makes a story good? 

During the Storytelling training, you’ll work with your own story in both words and images. You’ll be working with storylines, short copy and impressions. Learning which story elements are needed and which techniques support a complete, inspiring and powerful story for your organisation.

In 1 day you learn

✔️ The importance of cross media storytelling for your brand
✔️ To develop your vision and concept on storytelling
✔️ Apply storytelling in the content strategy and communication-approach
✔️ Connect your story to the various phases of the customer journey
✔️ How to create a good story with techniques, images and story elements
✔️ How to get to work with storytelling and develop your story

This training is also available in Dutch, view here ›

FOR WHOM IS THIS training INTENDED

This course is for everyone (or aspiring to) working with storytelling and who wants to be able to convey a powerful story about their organisation. For this training, we expect the skills level of a bachelor's degree holder.

INCOMPANY

All the courses in our catalogue can be customised to your organisation and hosted at a location and schedule of your preference. Continue to read more about our incompany and tailor-made programs. 

experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

experts

	Ralph Poldervaart (Storystrategist at StoryDiggers) supports organisations and brands with finding their story, living it and carrying it out. Additionally, he supports marketing teams by submerging himself in the world of various customer type.
	Rob is an expert in storytelling and a passionate storyteller, program creator, teacher and inspirator. As a program creator, he directed and developed many television series. His company, Creative Campfire, has focused, since the 90s, mostly on new media.

The program consists of the following parts:

• Definition and impact of storytelling: what makes a good story?
• Goals of storytelling
• Storytelling & the customer journey
• Application of (online) media
• Social media and storytelling
• Techniques and story elements for the creation of a good story
• Use of images, copy and creative elements in a story
• Work independently on the creation of a powerful story for your organisation

Certificate

After the training you will receive a certificate of participation.

• This price does not include VAT
• Including coffee, tea and lunch 

Read more about payment conditions and what situation regarding the VAT concerns you.

* The prices mentioned here are the current prices and prices. It is possible that, for example, other prices are mentioned in brochure material, the prices on the website are leading.