Storytelling – EN

General information

Storytelling is indispensable for successful content marketing; it makes your communication activities much more effective. With a good story, you can set yourself apart from others. A good story sticks. But what makes a story good? 

During the Storytelling training, you’ll work with your own story in both words and images. You’ll be working with storylines, short copy and impressions. Learning which story elements are needed and which techniques support a complete, inspiring and powerful story for your organisation.

After this training, you

• Can develop your vision and concept on storytelling
• Can apply storytelling in the content strategy and communication-approach
• Connect your story to the various phases of the customer journey
• Can create a good story with techniques, images and story elements
• Know how to get to work with storytelling and develop your story

This training is also available in Dutch ›

Training setup

The Storytelling training consists of one day. You will apply your new knowledge throughout the training and complete practical assignments.

Program

The program consists of the following parts:

• Definition and impact of storytelling: what makes a good story?
• Goals of storytelling
• Storytelling & the customer journey
• Application of (online) media
• Social media and storytelling
• Techniques and story elements for the creation of a good story
• Use of images, copy and creative elements in a story
• Work independently on the creation of a powerful story for your organisation

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Rob Prass

Expert in storytelling and a passionate storyteller

Ralph Poldervaart

Storystrategist

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For whom is this training intended

The training is suited for anyone who makes reports, presentations and  dashboards. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment