Marketing Automation Business Fundamentals Course

Marketing automation is much more than a IT system or technology. Before automating customer communication you need to have an vision, strategy and processes how interact with customers. Marketing Automation helps you to build a relationship with the customer, gain more and more knowledge of the customer and thus achieve your marketing and sales goals. With the Marketing Automation Business Fundamentals course you will learn how to guide your customers step by step through the customer journey with marketing automation. 

For whom?

The Marketing Automation course is designed for professionals who want to know more about improving customer interaction by making use of the latest technology. Who want to improve communication with customer during the whole customer journey. Professionals who want learn the business fundamentals first and get started with Marketing Automation in their organization.


The course Marketing Automation consists of 6 modules plus a tailored strategy for your organization. Develop an action plan to successfully implement Marketing Automation into your organization. The course gives you the tools and knowhow to effectively engage with key stakeholder to overcome challenges in your business. .

  1. Marketing automation fundamentals, systems & planning
    Develop an understanding of marketing automation and the challenges faced by corporations trying to implement marketing automation.
  2. Channels & optimization of the customer journey
    Understand the current capabilities of marketing channels and learn how to optimize customer interaction during the whole customer journey.
  3. Lead generation & customer development
    Develop lead generation programs for new prospects and increase customer value of existing customers.
  4. Conversion & cross selling tactic
    Learn about to increase conversion and the tactics which can be used to drive cross sell.
  5. Selecting, implementing & optimizing Marketing Automation systems
    Learn about different Marketing Automation solutions/IT infrastructure available to organizations, how to select, implement and manage these.
  6. Marketing automation action plan & business case
    Develop a plan for a marketing automation strategy in your organization and build a business case.


This Marketing Automation Business fundamentals online program is delivered by Beeckestijn Business School. The leading business school with more than 20 years of education experience in CRM and Marketing Automation.  Join a growing CRM and Marketing Automation community of global professionals who have already benefited from the opportunity to:

  • Gain verifiable and relevant competencies and earn invaluable recognition from a leading business school specialized in CRM and Marketing Automation, entirely online
  • Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step
  • Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones